Dr. Thea Ducrow: Helping You Achieve Your Mission

The goal of branding is to create a clear identity for your organization. Branding of your coalition needs to be consistent over time. As a state coalition, your brand goal may be to position yourself as the subject matter expert for your state. So, anytime your issue is in the media, you are the organization […]

The new show Life on the Discovery Channel has an episode devoted to amphibians where Oprah Winfrey states that amphibian means “double life.” What an interesting concept that as a social scientist I had not contemplated in years. Counselors are always using the butterfly analogy. However, given children’s interest in frogs, I think this one […]

This past Saturday, March 20th marked the beginning of spring with the Vernal Spring Equinox. Spring is the season associated with new beginnings and cleaning out the rummage of the past. People think of spring cleaning for their homes but neglect the area where they spend almost half of their waking hours, their offices. When […]